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To create brand guidelines for a music merchandise and promotion creative agency. Evaluation of the current market for merchandising and PR in the music industry led to the identification of a gap for a sustainably forward, fashion based, creative agency.
- Initial analysis of PR agencies and merchandise brands
- Primary research survey to understand audience needs
- Evaluation of market's design, function, services, and imagery
- Theories include brand onion, PESTLE, and 4ps of marketing.
- Website design development to improve engagement
- Guidelines presented in poster format for ease of use
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